As a small business owner, you’re always looking for ways to increase brand visibility and attract new customers. One effective way to do this is through vehicle wraps. Vehicle wraps are a form of advertising where a business’s logo, message, or product is wrapped onto a vehicle, turning it into a moving billboard.
However, not all vehicle wraps are created equal. There are different types of vehicle wraps, each with its own set of advantages and disadvantages. In this blog post, we’ll take a closer look at the different types of vehicle wraps and which one is right for your business.
Full Wraps
Full wraps are the most popular type of vehicle wrap. As the name suggests, full wraps cover the entire surface of the vehicle, including the roof, hood, and trunk. This type of wrap offers the most visibility for your brand and can turn your vehicle into a moving billboard. Full wraps are often used by large companies with a fleet of vehicles, but they can be just as effective for small businesses. They provide a high level of customization, with the ability to add detailed graphics, photos, and text.
When it comes to durability, full wraps are a great choice. They are made from high-quality vinyl materials that can withstand harsh weather conditions, UV exposure, and regular wear and tear. The vinyl also protects the underlying paint job of your vehicle, keeping it in great condition. Full wraps are also easy to remove when it’s time to update your branding or sell your vehicle.
Partial Wraps
Partial wraps are a popular choice for businesses that want to make an impact without covering the entire vehicle. These wraps cover only a portion of the vehicle, such as the sides, back, or even only the front half or rear of the vehicle. They offer a more subtle branding solution than full wraps, but they can still be highly effective. Partial wraps are often used by businesses that have a limited budget or only want to wrap a specific part of their vehicle.
Like full wraps, partial wraps are made from high-quality vinyl materials that can withstand harsh weather conditions and UV exposure. They are also easy to remove and won’t damage the underlying paint job of your vehicle. One of the benefits of partial wraps is that they can be combined with other types of signage, such as decals or lettering, to create a cohesive branding message.
Spot Graphics
Spot graphics are a popular choice for businesses looking to enhance their brand visibility and add a professional touch to their vehicles. As the name suggests, spot graphics are individual graphics or logos placed strategically on a vehicle to convey a message or promote a brand. These graphics are usually smaller in size compared to partial or full wraps and are designed to make a bold statement without overwhelming the vehicle’s overall appearance.
One of the biggest advantages of spot graphics is their cost-effectiveness. Compared to partial or full wraps, spot graphics require less material and labor, making them a budget-friendly option for small businesses. They’re also relatively quick and easy to install, allowing businesses to get their message out on the road in no time. Moreover, spot graphics can be custom designed to match a business’s branding and messaging, allowing businesses to create a unique identity and stand out from their competitors. A popular choice is having spot graphics on the front doors and rear in addition to vinyl lettering expressing more information such as website, phone number, services, etc.
Vinyl Decals and Lettering
Vinyl lettering and decals are a popular choice for businesses that want a simple and cost-effective branding solution. Vinyl lettering involves cutting individual letters or shapes from a sheet of vinyl material and then applying them to the surface of your vehicle. Decals are similar but typically involve larger designs or graphics. Vinyl lettering and decals can be used on any part of your vehicle, from the doors to the windows.
One of the benefits of vinyl lettering and decals is their affordability. They are much less expensive than full or partial wraps, making them a great choice for businesses with a limited budget. They are also easy to remove and won’t damage the underlying paint job of your vehicle. However, they don’t offer the same level of customization as full or partial wraps and may not be as eye-catching.
Color Change Wraps
Color change wraps are a type of vehicle wrap that changes the color of a vehicle without altering the original paint job. This type of wrap is perfect for businesses that want to refresh their fleet or create a custom look. Color change wraps are also a great option for personal vehicles.
Partial Color Changes
Partial color changes offer a versatile and cost-effective solution for businesses or people that want to enhance their vehicle’s appearance without covering the entire vehicle. These wraps focus on specific areas of the vehicle, allowing you to customize the look according to your preferences. Here are the different types of partial color changes:
Roof and Hood Wraps:
Roof and hood wraps involve wrapping only the roof and hood of the vehicle with a different color or finish. This type of partial color change adds a touch of style and uniqueness to your vehicle while maintaining the original paint job on the remaining areas. It’s an excellent choice for businesses looking to make a bold statement with their vehicle’s uppermost surfaces.
Cockpit Style Wraps:
Cockpit style wraps cover both the roof and hood, providing a cohesive and eye-catching appearance. With this type of partial color change, the wrapped areas create a distinct “cockpit” effect, drawing attention to the central part of the vehicle. Cockpit style wraps offer a visually striking option for businesses that want to showcase their branding and make a memorable impression on the road.
Upper or Lower Half Wraps (Two-Tone Wraps):
Two-tone wraps divide the vehicle into two distinct sections, typically the upper and lower half. Each section is wrapped with a different color or finish, creating a visually appealing contrast. Two-tone wraps offer a dynamic and modern look for your vehicle, allowing you to express your brand’s personality and stand out from the crowd. This type of partial color change is ideal for businesses seeking a unique and attention-grabbing vehicle appearance.
By opting for partial color changes, you can customize specific areas of your vehicle to align with your branding, promotional campaigns, or personal style. Whether it’s a roof and hood wrap, cockpit style wrap, or a two-tone wrap, these options provide flexibility, visual impact, and an affordable alternative to full wraps. Consult with our experienced designers at Maximum Exposure Wraps to determine the best partial color change option that suits your business’s needs and goals.
Which is right for you?
The answer depends on your budget, the type of message you want to convey, and your goals for the wrap. If you want to make a bold statement and attract attention on the road, a full wrap might be the right choice. If you’re looking for a cost-effective option, spot graphics are a great choice.
At Maximum Exposure Wraps, our team of experienced designers can help you choose the right type of vehicle wrap for your business. We also offer custom design services and can vectorize your artwork if needed. Contact us today to learn more about how we can help your business stand out on the road!